13-11-2013, 23:09
Endemol has announced an initial investment of up to EUR30 million in Endemol Beyond, a new global venture building on existing digital video operations in multiple markets.
Endemol Beyond will create a premium network of connected international and local channels across platforms such as YouTube, Yahoo, AOL, MSN, Dailymotion and others.
The new venture will invest in high-end original productions, engaging leading talent and developing international brand partnerships, with channels across the network themed by genres including comedy, entertainment, fashion, film and more. Selected third party programming will also be acquired.
Endemol Beyond will accelerate the expansion of existing digital video hubs in the USA, UK, Germany, France, Italy and Spain, as well as entering growth markets around the world. Further announcements will follow.
Endemol’s digital video business has already launched over 100 YouTube channels in markets worldwide. This includes Germany, where the company’s local hub, launched in 2012, already operates under the Endemol Beyond banner and has expanded its business with productions for partners including YouTube, Yahoo, McDonalds, Sony Music and Mazda.
Georg Ramme, who has established and led the German operation, becomes managing director, Endemol Beyond International, reporting to Lucas Church, chair of Endemol’s Group commercial board.
Tim Hincks, president of Endemol Group, commented: “Endemol is more than just a great television company; we’re a global content creator across all platforms, and we want to further invest in our own creativity and IP to stay innovative. This scaling up of our online digital video ambition is one of the most exciting journeys Endemol has embarked on and we have the international network, the talent and the imagination to make it happen worldwide.”
Lucas Church added: “Endemol Beyond will accelerate the growth of our digital video business around the world, building a global network of connected, genre focused, premium channels with significant scale across key platforms. Not only will this add a further dimension to Endemol as a content creator, it will allow us to directly engage a new worldwide fan base for our entertainment brands and it is essential that we have someone with Georg’s proven track record and expertise to coordinate this worldwide initiative.”
Georg Ramme said: “The launch of Endemol Beyond will allow us to invest in a new generation of content and talent whilst leveraging Endemol’s global creativity, brands and IP. As part of a world leader in creating, producing and exploiting premium entertainment, this new venture couldn’t be more strongly positioned in the rapidly developing digital video market.”
Endemol Beyond will create a premium network of connected international and local channels across platforms such as YouTube, Yahoo, AOL, MSN, Dailymotion and others.
The new venture will invest in high-end original productions, engaging leading talent and developing international brand partnerships, with channels across the network themed by genres including comedy, entertainment, fashion, film and more. Selected third party programming will also be acquired.
Endemol Beyond will accelerate the expansion of existing digital video hubs in the USA, UK, Germany, France, Italy and Spain, as well as entering growth markets around the world. Further announcements will follow.
Endemol’s digital video business has already launched over 100 YouTube channels in markets worldwide. This includes Germany, where the company’s local hub, launched in 2012, already operates under the Endemol Beyond banner and has expanded its business with productions for partners including YouTube, Yahoo, McDonalds, Sony Music and Mazda.
Georg Ramme, who has established and led the German operation, becomes managing director, Endemol Beyond International, reporting to Lucas Church, chair of Endemol’s Group commercial board.
Tim Hincks, president of Endemol Group, commented: “Endemol is more than just a great television company; we’re a global content creator across all platforms, and we want to further invest in our own creativity and IP to stay innovative. This scaling up of our online digital video ambition is one of the most exciting journeys Endemol has embarked on and we have the international network, the talent and the imagination to make it happen worldwide.”
Lucas Church added: “Endemol Beyond will accelerate the growth of our digital video business around the world, building a global network of connected, genre focused, premium channels with significant scale across key platforms. Not only will this add a further dimension to Endemol as a content creator, it will allow us to directly engage a new worldwide fan base for our entertainment brands and it is essential that we have someone with Georg’s proven track record and expertise to coordinate this worldwide initiative.”
Georg Ramme said: “The launch of Endemol Beyond will allow us to invest in a new generation of content and talent whilst leveraging Endemol’s global creativity, brands and IP. As part of a world leader in creating, producing and exploiting premium entertainment, this new venture couldn’t be more strongly positioned in the rapidly developing digital video market.”
Citaat:Endemol heeft een initiële investering van maximaal aangekondigd tot EUR30 miljoen in Endemol Beyond , een nieuwe wereldwijde onderneming op basis van bestaande digitale video operaties in meerdere markten .
Endemol Beyond zal een premium netwerk van aangesloten internationale en lokale zenders op verschillende platforms , zoals YouTube , Yahoo , AOL , MSN , Dailymotion en anderen te creëren .
De nieuwe onderneming zal investeren in high - end originele producties , boeiende toonaangevende talent en de ontwikkeling van internationale merken partnerschappen , met kanalen over het netwerk themed door genres zoals komedie , entertainment, mode , film en meer . Geselecteerde derden programmering zal ook worden overgenomen .
Endemol Beyond zal de uitbreiding van bestaande digitale video- hubs in de VS , UK , Duitsland , Frankrijk , Italië en Spanje , evenals het invoeren van groeimarkten wereldwijd te versnellen . Verdere mededelingen zullen volgen .
Endemol digitale video bedrijf is al gestart met meer dan 100 YouTube- kanalen in markten wereldwijd . Dit geldt ook voor Duitsland , waar de lokale hub van het bedrijf , gelanceerd in 2012 , nu al opereert onder de Endemol Beyond banner en heeft haar activiteiten uitgebreid met producties voor partners , waaronder YouTube , Yahoo , McDonalds , Sony Music en Mazda .
Georg Ramme , die heeft vastgesteld en leidde de Duitse operatie , wordt managing director , Endemol Beyond International , rapporterend aan Lucas Kerk , voorzitter van de Endemol Group commerciële boord .
Tim Hincks , voorzitter van de Endemol Group, verklaarde : " Endemol is meer dan alleen een geweldige tv- bedrijf , we zijn een wereldwijde maker van de inhoud op alle platformen , en we willen verder investeren in onze eigen creativiteit en IP om innovatieve blijven . Deze opschaling van onze online digitale video ambitie is een van de meest opwindende ritten Endemol is begonnen en we hebben het internationale netwerk , het talent en de verbeelding te laten wereldwijd gebeuren . "
Lucas Kerk toegevoegd : " Endemol Beyond zal de groei van onze digitale video bedrijfsleven te versnellen rond de wereld , het opbouwen van een wereldwijd netwerk van aangesloten , genre gericht , premium met aanzienlijke schaal in belangrijke platforms . Niet alleen zal dit toe te voegen een extra dimensie toe aan Endemol als maker van de inhoud , het zal ons toelaten om rechtstreeks betrekken van een nieuwe wereldwijde fanbase voor onze entertainment merken en het is essentieel dat we iemand met Georg 's bewezen track record en expertise deze wereldwijd te coördineren initiatief . "
Georg Ramme zei : "De lancering van Endemol Beyond zal ons toelaten om te investeren in een nieuwe generatie van de inhoud en talent , terwijl gebruik te maken van de wereldwijde creativiteit van Endemol , merken en IP . Als onderdeel van een wereldleider in het creëren , produceren en exploiteren van premium entertainment , kon deze nieuwe onderneming niet meer een sterke positie in de zich snel ontwikkelende digitale video- markt. "
